John Ross is the President and founder of Laurel Canyon Live. Starting as a live concert mix engineer, he later moved into recording studio work and audio post-production. He founded Digital Sound and Picture in the 90s, later selling it to Liberty Media. In 2006, he launched a new venture combining motion picture and music production, streaming live concerts. He has worked with IMAX, Taylor Swift (Eras Tour), Beyoncé (Renaissance Tour), and many others.